PPC In a Nutshell
Pros:
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Pay-per-click is a great way to quickly get targeted visitors to your website. It can easily be started, stopped, paused, and adjusted. The budget for PPC is also flexible - you decide how much you want to spend. |
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Pay Per Click guarantees traffic from very specific key terms. You are guaranteed to get exactly what you pay for, clicks from specific keywords. |
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Through GeoTargeting, you can market to a closely-targeted market, as specific as marketing to those within a 10-mile radius from your business. |
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Cons: |
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It’s not the most cost effective solution. It's online advertising. Depending on your competition, you could be paying as little as 5 cents for every visitor or as much as $10, or even more. |
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Only about 20% of people click on sponsored results, the rest use the organic area, as they know it produces more relevant results. |
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Capturing a significant amount of traffic for a single competitive keyword can cost thousands of dollars per day, for a single keyword, on Google alone. |
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SEO In a Nutshell
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Usually is by far the best return on investment compared to any online or offline marketing campaign. |
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You don’t pay for each visitor and top positions for competitive keywords could bring in tens of thousands of people to your website, regularly. |
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Many more people search organic listings than paid advertisements (80% organic vs. 20% sponsored) |
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High rankings on Google lend credibility to your website/business. If you rank higher than your competitors on Google, users can tend to think that you must have a superior product/service, as people intuitively trust Google. |
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Cons: |
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Takes time, about 2-3 months, to see tangible results. Over-optimization could get your site blacklisted by the search engines. |
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Not all websites are search engine friendly, meaning they may not have the characteristics which enable SEO techniques to work effectively. |
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| Search Engine Optimization... explained |
Because we value our clients’ confidentiality, we cannot directly disclose who they are and what their campaign strategy is.
Okay, so you’re convinced we’re good at what we do. In fact, you may have even verified our results by Googling web design south africa, gauteng or pretoria and seeing Web Devine come up first in the organic and local listings, or by typing in web design and seeing our other website TwoSpots ranked high on page 1.
So now you’re wondering, how does it all work? How does Web Devine create an SEO strategy for my website? We have put together an illustration so you get a better idea of how our process works.
Too complicated to follow? No problem! Call our office and one of our account directors will walk you through our process and help you come up with a perfect strategy for your site!
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| Pay Per Click explained |
Pay-per-click campaigns are custom tailored to your needs. We will first assess which keywords are most relevant and cost-effective for your business. We will then create the perfect campaign for your business.
Our marketers are Adwords Qualified Professionals, tested and certified by the big Google themselves. We know the ins and outs of a great PPC campaign, and will customize one for you to get the best return on your investment.
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| Reports |
Whether you choose us for SEO, PPC, or both, we will make sure that you get the proper reports to properly evaluate your results. We setup all our accounts with Google Analytics (shown below). Analytics will get you all the reports you need; from how many unique visitors came to your site, to what page they left from, to which converted to leads/customers and from which keywords. For our SEO clients, we also send out monthly reports which show progress and positioning.
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| Conclusion |
| All the above may be too much to take on or too complicated to comprehend. Don’t be intimidated. Simply pick up the phone and call us. We’ll be more than happy to get you a free consultation on an online marketing campaign for your existing website - or on a new website we design for you. |
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