B2B Websites South Africa
A B2B (business to business) website must serve as a centralised hub for all of your online content marketing efforts.
Some crucial aspects a B2B website must accomplish:
Get Straight to the Point
You have less than 5 seconds to do so. Place focus on your core products and services, not just on the Home page, but on every page.
Give the Clients What They’re Looking For
“What’s in it for the client” must be your main focus, rather than placing a bunch of unnecessary jargon about stuff they most probably won’t understand in any case.
Sell, Sell, Sell!
For many years websites have been our clients’ best sales representatives. Always keep in mind that a website, together with all the bells and whistles (Facebook, Twitter, Instagram, Linkedin, Google advertising campaigns, etc.) is your best silent salesman, as long as you pitch the right stuff in the least amount of time!