We list the best social media management tools, to make it simple and easy to manage social media marketing from a single platform. Managing social media is especially important after the pandemic pushed customers online [...]

Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping experience with seamless e-commerce. And provide brands [...]

Every era has its own mark. Thanks to humans and our civilized society, these marks have changed every now and then, especially since the growth of technological advancements in the informatic society. This era in [...]

Today, all businesses that want to attract customers must have a mobile-friendly website — a site buyers can easily access and navigate via their smart devices. With the help of our experts, we explain what [...]

Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance scalability, improve cost efficiency and build stronger customer relationships. In the last couple of years, artificial intelligence (AI) has continued to [...]

Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are [...]

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that [...]

The EU’s Digital Services Act (DSA) calls for voluntary codes of conduct for online advertising to be developed in 2025. These are meant to enhance transparency around online ads. Julian Jaursch, program lead at interface, a tech [...]

South Africans spend more time online than any other nation, and advertising money is starting to flow into online publishers and social media platforms. This was one of the findings of the IAB South Africa [...]

The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership, it relies on good two-way communication, clear directives, honest feedback and mutual respect. With a solid foundation of understanding [...]