The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership, it relies on good two-way communication, clear directives, honest feedback and mutual respect. With a solid foundation of understanding [...]

Artificial Intelligence is now becoming a new member of society, according to a study by Kaspersky The results from a new Kaspersky survey show that AI is becoming a new member of society. Artificial [...]

Social media has completely changed how we engage, communicate, and get information. It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, [...]

LinkedIn has a series of new tools aimed at helping PR professionals and marketers better communicate with specific audiences. But the business-centric platform isn’t the only social media giant to announce big changes. Both [...]

It came out on top in a new report, which also shows that X is continuing to lose popularity The recently released 2024 “South African Social Media Landscape Report” by Ornico, in collaboration with [...]

With the rise of social media and artificial intelligence, it’s easy to see why marketing pros are obsessed with digital campaigns. But is putting all your marketing eggs in the social media basket always [...]

As we enter 2024, the internet continues to evolve at a rapid pace, with websites and online presence becoming increasingly important for both individuals and businesses. From website traffic to mobile usage, it’s crucial [...]

Fake news is not new, but the rate at which it can spread is. Many people have a hard time sorting real news from fake news on the internet, causing confusion. One example of [...]

New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce.Teaching [...]

Search engine optimization (SEO) professionals have long expressed dissatisfaction with platforms other than WordPress, mainly because they prefer WordPress’s comprehensive SEO capabilities and customizability.However, this perception may be outdated as Wix develops more robust SEO functionality.The debate [...]