South African advertisers are only now waking up to the boundless opportunities that exist with the use of social media marketing, says writer Lilian O'Brien. O'Brien gives four ways to make profit using social media [...]

One of the big concerns for marketers and their advertising agencies during the pandemic is where to position their ads. In the digital space, ads are often been placed alongside content that marketers deem beneficial [...]

For years, social media teams for brands all over the world advocated for resources to be more than just a distribution channel for marketing assets. They presented data, they touted growth numbers, and they elevated [...]

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in [...]

The real estate industry is acclaimed today as one that has been experiencing consistent growth over the years. However, as much as it is undergoing a significant growth pattern, the dynamics of the real estate [...]

Artists and designers have grabbed their pens, pencils and digital styluses to create images of support and informative illustrations to help distribute advice on how to slow the spread of coronavirus. As the virus continues to spread, creatives [...]

As the owner of a new business, you're constantly searching for ways to increase your brand reach and ensure your company remains relevant in the market. You've got to use the resources available to you [...]

As the CEO of a digital marketing agency, I've learned that every business needs to invest in improving online visibility because of consumer behavior. People leverage the power of smartphones and the internet to learn [...]

While the upcoming Super Bowl ads are continuing to generate as much buzz as the game itself – even if Planters wisely opted to put its Mr. Peanut campaign on hold following the tragic death [...]

Google giveth, Google taketh away. As we head into the new year, here are some of the services the company has announced would be discontinued in 2020. Google Hangouts (expected shutdown date: June 2020): Google’s communication [...]