Social media strategies have become obsessed with numbers. In reality, that number is meaningless unless an organisation is talking to the right people, writes Tom Scott, founder of Sheffield-based specialist social media agency Little [...]

Social media marketing is an integral part of any business, but it can be difficult to keep up with the changes and ever-evolving trends. Here are some tips so you don't get left behind: [...]

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Depending on how you use it, social media can [...]

Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more [...]

Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more lasting [...]

Marketing is one of the most powerful tools for creating strong relationships with customers by raising brand awareness and enhancing your business image. But it is not something static; marketing is dynamic, and the trends [...]

According to a new survey, managing money is not a top priority for millennials. The survey claims millennials—people born between 1981 and 1996—are more focused on engaging on “social media or playing with pets” [...]

Social media has been identified as a significant tool for entrepreneurialism when used to its full potential, while influencer marketing is being recognised as a dream job for modern teens. To help young learners in [...]

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of [...]

If you’re a business owner who hasn’t yet considered implementing social media as a major component of your company’s growth strategy, it’s time to join the masses. The primary goal of a business owner or [...]