AppsFlyer has released its Performance Index report, which analysed 27 billion app installs across 495 media networks and 14,000 apps, revealing Google Ads is top choice for app marketers in Africa. While Facebook took the [...]

It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach $10 billion this year, and is expected to [...]

In the land of CMS systems, the power to manage your social media publishing and online marketing lie in the hands of a few. In this day and age, online marketing for your business is [...]

As nightmarish as the COVID-19 pandemic has been for the U.S. economy, the stock market has shown at least some positive signs of improvement. Whether its because tech and similar industries are booming or the [...]

Social media marketing is a way and powerful business strategy through which we can enhance our business to a higher level. Nowadays, we all know that every business uses numerous strategies and techniques to startup [...]

As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders. It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these [...]

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the [...]

The covid-19 pandemic has had a huge impact on the majority of our lives so far in 2020. But as the world of retail continues to shift to online shopping, many are looking to evolve [...]

Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or even billions) of active monthly [...]

Organizing an online advertising strategy is crucial for retail businesses in a post-coronavirus world — and that’s been accelerated by cheaper digital ad buys, according to one analyst. While shoppers moved online during the pandemic, [...]