Influencer marketing has exploded in recent years, and for a good reason: it works. Every influencer tier delivers impressive results for brands that take advantage of this marketing strategy. Social media expert Dylan Vanas, who [...]

The internet is a massive part of our lives. We use the internet for all sorts of things — to socialise, learn, or entertain us. It is where many of us spend a lot of our time. [...]

In the business game, attention – specifically, the right attention – is king. By now, most of us know that social media is a major marketing avenue for businesses – an incredibly valuable way to attract customers and partnerships, and to [...]

The year 2020 was a more eventful one than we all imagined. The way business is done has changed drastically and so is marketing as more entrepreneurs have started working remotely. Keeping track of competitive marketing [...]

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy [...]

This year -- 2020 -- was a year for the books, with COVID-19 throwing a gigantic monkey wrench into our personal and professional lives as marketers. As we look into 2021, we have to ask: [...]

Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so [...]

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands [...]

Since its introduction into the U.S. House of Representatives on October 2 by Congressmen Lou Correa (D-CA) and Ted Budd (R-NC), the Online Accessibility Act has received a lukewarm reception. Myriad questions, misgivings and objections have already arisen [...]

AppsFlyer has released its Performance Index report, which analysed 27 billion app installs across 495 media networks and 14,000 apps, revealing Google Ads is top choice for app marketers in Africa. While Facebook took the [...]