How smart companies use images to boost their online presence
You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.
And that’s partly true – we do do a lot of writing and custom coding (see why custom built websites are usually your best bet here).
But part of being a good digital agency is understanding the role that visuals play. Both in creating a website and fostering an online brand and presence.
Forget the old saying. Online, a picture is worth way more than a thousand words. That’s why today we’re covering how to choose photos for your website and online marketing. Photos that will really pop and make potential clients remember you.
And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website, which we’ll also cover below.
Using Images in Marketing
Humans are visual creatures, and that doesn’t magically change when we go online. That’s why using images for online brand marketing is critical.
Every image you share should invoke an emotion and represent your brand identity – whatever makes you, you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).
But images tap into and relay your uniqueness in an instant. In fact, neuroscientists at MIT have determined that it only takes 13 milliseconds to process an entire image.
So if you want to create a connection with your audience in an instant, then crisp, beautiful photos that represent your brand well are the way to go.
Today’s customers want to connect with authentic brands. The better you’re able to serve them stunning images that paint a picture, the more likely they are to become raving fans. And the more likely they are to become ambassadors for you.
In fact, a study from BuzzSumo found that articles using an image once every 75-100 words received double the social media shares as articles with fewer images.
Clearly, images matter, and can dramatically improve your website content.
Importance of Images in Web Design
Given the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images in your website is a no-brainer.
But images do so much more for your website.
First, images on your website can improve your search engine optimization (SEO).
When Google scans your website, it looks at all your content, including your images. So good, optimized images can improve your Google rankings.
In fact, website content with images gets 94% more views than content without. So if you want more traffic, you need to use more photos on your website.
Using images properly can also keep people on your website longer.
And the stakes are even higher if you run an ecommerce website. According to this Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase!
And like we’ve covered, images also keep users more engaged.
Remember that people are busy, and they tend to scan through websites. Breaking your text up with shorter paragraphs, and interspersed with interesting photos and infographics, can help make your website more accessible and user friendly.