4. Add augmented reality elements.
I’ve found that customers appreciate being provided with new experiences. By 2024, the augmented reality, virtual reality and mixed reality market is expected to be worth close to $300 billion, and the number of AR users is predicted to go beyond 1.7 billion. Moreover, 51% of consumers in a Nielsen study said they were willing to use AR and VR technology to assess products, and Shopify reported that “interactions with products having AR content showed a 94% higher conversion rate than products without AR.” It is predicted that the spend on augmented reality will reach $73 billion by 2024.
With the help of AR, you can provide more information and give customers more of a “feeling” about the things you offer, whether that is through a virtual tour, a detailed review of a product or a trial. Augmented experiences can help customers make decisions faster and help business owners save expenses on logistics.
Brands can go even further and expand their reach to the metaverse, a place where the digital world and real world merge to form a new “phygital” reality. Big players can also generate additional income by means of NFTs, and the smaller ones can use opportunities created by the metaverse to initiate collaborations with world-famous brands.
5. Create podcasts.
Podcasts are a great way to expand reach and to provide your customers with the information they value so much. According to Statista, 48% of millennials and 43% of Gen Zers consume podcasts on a weekly basis. Every one of your podcasts can be monetized if you share valuable details that keep your customers tied to your business and make them come back for more. Statista expects there will be more than 160 million podcast listeners in 2023.
6. Make voice search available.
Modern life requires fast and effective solutions. Providing the option of voice search will allow your customers to reach what they desire even on the go. Apart from convenience, voice search can help increase sales. In 2020, over 20 million U.S. consumers used voice-activated devices to make a purchase, and by 2022, some experts predict voice shopping will reach $40 billion. It can also attract organic traffic and influence your brand’s SEO strategy, so I recommend optimizing your content to voice search queries.
7. Gamify your content.
Gamification elements engage your customers, making them spend more of their time with your brand, obtain a positive digital experience and share data in an entertaining way. The market of gamified systems is expected to grow to $38.4 million by 2026, and in general, more industries will likely adopt this feature in the future, including the public and military sectors. Moreover, I’ve found gamification is an excellent way to attract a major group of consumers: Gen Z.
All in all, I believe marketing in 2022 is about to become more personalized, customer-friendly and interactive. Due to the pandemic, live streams and online events, such as webinars and product launches, will gain more popularity and also become an integral part of a company’s marketing strategy.
I’ve mentioned only some of the main trends that brands should use in order to boost awareness, engage new audiences and increase sales. So, get ahead of the game and start developing your marketing strategy today to boost your profit in the upcoming year.