Domain Name Do’s And Don’ts
You've stumbled upon a brilliant new concept, the likes of which the world has never seen. Congratulations! Now what? Not to rain on the cheer parade, but before you can take your gazillion dollar idea [...]
5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them)
As an SEO I’ve always found Web design to be a funny thing full of discussions about hues of blue and differences in opinion on what a conversion flow should be. And no offense to [...]
What To Do When It’s Time To Redesign Your Website
When I began my company’s marketing program almost two years ago, the last thing I was focused on was the website. Keepsafe had just refreshed its branding, website and all. As a mobile app company, our [...]
7 Ways To Make Your Content Mobile Friendly
We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first. It’s time to think “mobile first”. But what does that mean, exactly? How should our websites, and our [...]
Five Pieces Of Advice On Website Redesign — And What To Ignore
About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper. As [...]
12 Design Trends To Integrate Into Your Web Development And Marketing
In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post [...]
A New Year, A New Company: The Trials And Tribulations Of Building A New Business
If you’ve been following my column, you already know that I started a digital agency, grew organically from a one-man show to a few hundred employees and recently sold it to a company, which I believe [...]
UX Trends That Ruled The Roost In 2017
In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to come back to [...]
Seven Steps For Your 2018 Website Design Budget
In 2018, if you don’t have a website designed to attract customers to your business, you’ll be left in the dust by all of your competitors who do have one. Building a website sounds scary expensive, [...]
11 Website Design And Development Best Practices For 2018
In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is [...]
