Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance scalability, improve cost efficiency and build stronger customer relationships. In the last couple of years, artificial intelligence (AI) has continued to [...]

Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are [...]

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that [...]

The EU’s Digital Services Act (DSA) calls for voluntary codes of conduct for online advertising to be developed in 2025. These are meant to enhance transparency around online ads. Julian Jaursch, program lead at interface, a tech [...]

South Africans spend more time online than any other nation, and advertising money is starting to flow into online publishers and social media platforms. This was one of the findings of the IAB South Africa [...]

The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership, it relies on good two-way communication, clear directives, honest feedback and mutual respect. With a solid foundation of understanding [...]

Artificial Intelligence is now becoming a new member of society, according to a study by Kaspersky The results from a new Kaspersky survey show that AI is becoming a new member of society. Artificial [...]

Social media has completely changed how we engage, communicate, and get information. It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, [...]

LinkedIn has a series of new tools aimed at helping PR professionals and marketers better communicate with specific audiences. But the business-centric platform isn’t the only social media giant to announce big changes. Both [...]

It came out on top in a new report, which also shows that X is continuing to lose popularity The recently released 2024 “South African Social Media Landscape Report” by Ornico, in collaboration with [...]